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Featured insights

Doing the unexpected with Salesforce

When I mention that I do a lot of work with Salesforce, Marketing Cloud, Pardot, CRM-A, people often ask about CRM governance and adoption, which is fine. However, I like to tell people that…

In not-too-trusty times, how does a marketer build trust?

AI has people falling in love with animals and places that don’t exist. Social platforms go out of their way to make you angry in the name of “stickiness.” Politics? Well, I’ll stay out of that. And…

We need to talk about video marketing

Nearly 89% of the US population watches some kind of video online. If you’re not creating video content for your brand, you’re missing out on a major opportunity to connect with your…

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